Audience Targeting is an efficient way of defining your target group. It increases campaign effectiveness by showing the right message, to the right people, at the right time.

Compared to other targeting techniques, Audience Targeting allows for a far more detailed profile of the target group. The amount of detail increases relevance of an advertisement to the consumer and provides the advertiser with higher quality visitors.

How it works

Firstly, internet users are profiled, using their daily browsing habits to identify key properties:
• Age
• Sex
• Geographic location
• Interests
• Intentions
• Behaviour
• Income

With this information you can specify your target group in great detail to reach the buyers you need. Audience Targeting can also help you target people outside of your usual target group. You could, for example, target people with an intention to buy a product like yours, or target people that have shown a high amount of interest in these kinds of products.

Privacy

Although Audience Targeting requires information of a personal nature, it also respects online privacy. None of the collected data contains personally identifiable information, so it can’t be traced back to a real person.

Audience Targeting is the most sophisticated way of advertising currently available. Ask one of our account managers what it could do for you.