Mobile advertising is an emerging and highly effective way to reach consumers through their mobile phones. Advertisements can be displayed when a person uses mobile internet, for instance when browsing the web or when using Smartphone applications (apps).
Mobile advertising can be an efficient marketing tool for advertisers to get their message across, increase brand awareness and/or promote their campaign. Applications with advertisements require internet and usually/mostly allow for easy access to web services, like quickly checking the weather or posting a message on Facebook. For an example of a website for mobiles running advertisements, take a look at mobile.cnet.com.
Aside from developments regarding mobile devices and mobile networks, there is a growing number of high-quality websites and applications specifically developed for mobiles.
These media are becoming increasingly popular with consumers and the expectation is that this interest will continue to grow. Mobile traffic has already increased more than 500% in the last two years.
With sizable increasing penetration of mobile internet, the personal character and interaction mobile advertising is ideally suited to connect offers and interesting information to the personal experiences of consumers. That is why mobile advertising is of added value next to other media channels and is quickly becoming an important part of advertising campaigns.
An effective marketing tool
Advertising has gone through many evolutions in the past. From traditional communication tools, such as print media and TV, to online advertising, which gives the possibility to interaction and reaches a much greater and segmented audience. Audience segmentation is possible as data of users can be saved and consumers can be profiled. One of the last developments in the advertising world is Mobile advertising, which offers even more possibilities and advantages.
- There are a number of strategies from which a company can choose when it decides to apply mobile advertising: click to call, click to landings page, click to buy, click to map, click to download, etc.
- It can be used for Location based advertising; the consumer’s location can be used to display local advertisements.
- People are more likely to click on an advertisement received on their mobile phones than one which is displayed on a computer desktop.
Start mobile advertising now!
If you are interested in mobile advertising you can contact Banner Connect for more information or advise.
BannerConnect utilises the largest mobile advertising network in Europe. With the right knowledge and a massive reach we can promote your campaign in the most effective way.