BannerConnect has developed a custom ad management platform for RealGames Europe, named Cockpit. It marks a new step in the collaboration and provides a great improvement in efficiency for both companies.

The new ad management platform provides access to all necessary advertising processes from one central application. Cockpit forms a central hub for Internal Orders, Inventory Forecasts, Campaign Delivery, Earnings per Day and Partner Reports.

By using Cockpit, RealGames’ ad sales department is technologically up-to-date and market compliant, while better traffic optimisation and forecasting technology help improve advertisement effectiveness. The application has been designed to streamline the unique working methods of the RealGames ad sales staff, while minimising manual intervention from BannerConnect personnel when adding new advertisement campaigns.

Cockpit is a great example of adapting to the needs of our clients and providing help where we can, even if we have to build whole applications to do it. This is just one of the many ways BannerConnect differentiates itself from its competitors.